Just Mad is a showcase format fair, small yet select and maintained, whose main attractions are dynamic and innovative galleries, with a rigorous selection of their artists and a sure bet on their work. The reduced size of the fair facilitates the exchange of information between galleries, artists which represent them, collectors and a public that is an expert in the world of art. The diffusion and promotion is the main objective, which is what a fair of such great format does not have time for. Just Mad’s goal is to promote artists’ work, not just sell it.

Intended for an expert as well as a curious audience, the fair is made ideal for the collector without hang-ups, but it mostly focuses on being an international meeting point of contemporary art professionals, where galleries can introduce the work of their artists to representatives of Spanish and international institutions and museums, as well as to the independent commissioners, and all together new expositive projects can be defined. This fair is an open forum for discovering emerging artists’ work, an opportunity in getting to know better their work in the gallery’s stand which represents him or her. A platform which brings together contemporary art professionals and can be used as an international lab and for launching new exposure projects.